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    The official launch of the social project “Pochuty ”Mamo!””

    The vibrant science and technology company Merck KGaA (Darmstadt, Germany) in partnership with the pharmaceutical company Sona-Pharm LLC (Ukraine) organized the social project “Pochuty ”Mamo!”” (“To hear “Mom”). The project was developed with the support of the Ukrainian Association of Reproductive Medicine (UARM) and Patient Association “Dity budut!” (“ Kids will be!”).

    The main goal of the project is to draw public attention to the problem of infertility, to help couples faced with conceiving difficulties to cope with psychological, emotional, and informational barriers, to break existing myths about ART procedures and to speed up the referral to reproductologists.

    The official launch of the project took place on November 28, 2018, in Kyiv within the frames of the open educational dialogue “Ne prosto TA(L)K” (“Not just talk”). The event succeeded in bringing together medical specialists, patients, media representatives, as well as all Ukrainians concerned with the subject.

    Within the project an information portal  was created, where patients can find info about infertility and treatment approaches, to share stories of their journey to a long-hoped for pregnancy and ask questions directly to experts. The project will continue during 2019 and include numerous educational campaigns, PR activities, publications and special projects in the media.

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    Dr.Valerii Zukin, UARM vice-president

    Dr. Roger Elia General Manager CIS – Merck Group

    Svetlana Degtyareva – the head of the Association “Kids will be!”